Since it’s a “steeping method” of brewing, the coffee is totally infused with hot water, extracting the entire potential flavor from the coffee grounds.
Simply add hot water to your freshly ground beans, let it steep, and press down gently on the plunger. This results in a heavier-bodied coffee with rich flavor. The metal screen filter within the press allows for an increased number of dissolved solids and therefore a bolder flavor. Also, a coarser ground coffee is preferred for this method to prevent over-extraction.